Pinch.
A field guide to everyday cooking

Pinch.

Twelve elements decide whether food tastes good: nine you taste, three that food is made of. Learn what each one does, how much to use and when to add it, then use them on tonight's dinner. Every idea here comes with something to try.

Start with salt
The periodic table of dinner: nine flavor elements, three structure elements. Tap one to jump to it.
1%salt by weight seasons most meat, soup and pasta water
3 : 1oil to vinegar, the ratio behind almost every vinaigrette
2× → 4×double the thickness, roughly four times the cooking time
100°Cthe ceiling for anything wet, and why wet food never browns
Part 1

The flavor elements

Nine things you taste, and what each one does.

01Sa
Element 01 · Salt

Salt makes food taste more like itself

Used well, salt never tastes salty. It turns up the volume on what is already there and turns down bitterness, which is why a pinch on a tomato makes it taste more of tomato. Most bland food is not missing an ingredient. It is missing salt.

PRINCIPLE 1

Learn 1% once, by weight

Most savory food tastes right at about 1% salt by weight. Weigh it a few times and your hand learns what a kilo of chicken needs.

PRINCIPLE 2

When you salt changes texture

Salt pulls water out, then gets drawn back in. Salt meat early and it seasons all the way through. Salt mushrooms early and they steam instead of browning.

PRINCIPLE 3

A teaspoon is not a unit

A teaspoon of table salt holds about twice the salt of a teaspoon of Diamond Crystal kosher. A recipe that says "1 tsp salt" without naming the salt is guessing.

Try it

How much salt does this need?

Pick what you are salting and how much of it there is. The answer comes out in grams and in teaspoons of whichever salt is in your cupboard.

What are you salting?

0g
The working

Grams per teaspoon are typical figures; crystals vary by brand. Weight is the only measure that does not lie.

EARLY Salt ahead of time

  • Steak, chops, whole chicken: 40 minutes to 2 days ahead, uncovered in the fridge. The salt dissolves into the meat and the surface dries, so it browns better. If you can't wait 40 minutes, salt right before cooking instead.
  • Beans and chickpeas: salt the soaking and cooking water. It softens the skins; the old rule that salt makes beans tough is wrong.
  • Eggs: beat in the salt 15 minutes before scrambling for more tender curds.
  • Onions: salt as they go in the pan. It draws out water so they soften and sweeten faster.

LATE Salt at the end

  • Mushrooms: salt after they brown. Early salt pulls out their water and they boil in it.
  • Reductions and stocks: salt at the end. Liquid boils off, salt doesn't, so early salt concentrates.
  • Flaky salt: scatter on just before serving, on steak, chocolate, tomatoes or fried eggs. You want the crunch, so it must not dissolve.
  • Cold food: season it harder. Cold dulls taste, so potato salad seasoned warm tastes flat from the fridge.
02Fa
Element 02 · Fat

Fat carries flavor and decides texture

Fat does three jobs at once. It carries flavor, because many of the aroma molecules in spices and garlic dissolve in fat and not in water. It sets texture: crisp, flaky or creamy. And it moves heat, since oil gets far hotter than boiling water ever can.

PRINCIPLE 1

Bloom spices in fat

A tadka of cumin and garlic sizzled in ghee and poured over dal tastes louder than the same spices boiled in it. The hot fat pulls the flavor out and spreads it.

PRINCIPLE 2

Hot fat crisps, cold fat flakes

Hot oil dries a surface fast, so it goes crisp. Cold butter in pastry melts in the oven and leaves layers. Fat whisked into liquid makes cream-like sauces.

PRINCIPLE 3

Match the fat to the heat

Every fat has a smoke point. Past it, the fat breaks down and tastes acrid. Butter burns early; ghee, which is butter without the milk solids, goes much hotter.

Try it

Which fat can take the heat?

Drag the pan temperature. Fats that smoke at that heat get struck through. Notice how much hotter a sear is than a gentle sauté.

Smoke points are typical figures. They shift with brand, refinement and how old the oil is, so treat them as a guide.

Try it

Build a vinaigrette, then shake it

A vinaigrette is fat and acid forced together. Change the ratio and taste the result on the meter. Then shake the jar with and without mustard and watch what happens.

sharpbalancedgreasy

For a 120 ml jar

Dissolve the salt in the vinegar before the oil goes in. Salt does not dissolve in oil, so it stays gritty if you add it last.

03Ac
Element 03 · Acid

Acid is the brightness switch

When a dish tastes heavy, dull or muddy and more salt doesn't help, it nearly always needs acid. A squeeze of lemon cuts through richness and makes every other flavor sharper. It is the most underused element in home cooking.

PRINCIPLE 1

Cooking acid vs finishing acid

Acid added early (wine, tomatoes, tamarind) mellows into the background. Acid added at the end (lemon, vinegar, a spoon of pickle) stays bright and sharp. Most dishes want both.

PRINCIPLE 2

Acid firms things up

Acid keeps lentils, beans and potatoes from softening. Add the tomatoes or tamarind once pulses are tender, or they can stay hard for hours.

PRINCIPLE 3

Acid turns greens gray

Lemon on green beans or spinach turns them olive-drab within minutes, because acid changes chlorophyll. Dress greens at the table, not in the pan.

Try it

Where your kitchen sits on the pH scale

Lower numbers are more acidic, and each step down is ten times more acidic than the last. Tap an ingredient to see where it lands and how to use it.

0246781014
more acidicneutralalkaline

pH values are typical ranges shown as a single point; fruit and vinegar vary batch to batch.

04Sw
Element 04 · Sweet

A little sweetness rounds off sharp edges

Sweetness in savory cooking is rarely about tasting sweet. It softens sharp, sour and bitter notes and calms chili heat. Pad thai balances tamarind with palm sugar; Gujarati dal balances kokum with jaggery. The balance is the point.

PRINCIPLE 1

Sweet balances sour, bitter and hot

Lemonade is the clearest proof: lemon juice alone is harsh, sugar alone is cloying, together they taste right. The same logic fixes a sharp tomato sauce.

PRINCIPLE 2

Most savory sweetness comes from cooking

Onions cooked slowly, carrots roasted brown, tomato paste fried until brick red. Heat turns starch and sugars into deep, rounded sweetness without a spoon of sugar.

PRINCIPLE 3

Sugar browns, then burns

Sugar caramelizes from about 160°C. Honey and maple glazes go from glossy to black in under a minute, so brush them on in the last few minutes.

Where sweetness hides in savory food

05He
Element 05 · Heat

Heat changes food, and time matters as much as temperature

Heat is the only element you can't taste directly, and it decides the most. Each temperature does a different job: setting an egg, melting the collagen in a tough cut, or browning a crust. Learn the ladder and recipes start to make sense.

PRINCIPLE 1

Wet food is stuck at 100°C

While there is water on the surface, it can't get hotter than boiling, and browning needs about 140°C. Pat meat dry and don't crowd the pan, or food steams.

PRINCIPLE 2

Browning is flavor

Above about 140°C, proteins and sugars react and make hundreds of new flavor compounds. That reaction, called Maillard, gives you toast, seared steak and roast potatoes.

PRINCIPLE 3

Heat travels inward slowly

The outside of food is always hotter than the middle. Thick things need gentler heat for longer, and they keep cooking after you take them off.

Try it

The temperature ladder

Drag through the temperatures, or tap a marker. Each band is a different kind of cooking.

57°C

Doneness temperatures are core temperatures measured with a probe. Food-safety figures follow common UK and US guidance.

Try it

Double the thickness, four times the time

Heat soaks into food at a rate set by physics, and the time it takes grows with the square of the thickness. A steak twice as thick needs about four times as long, not twice. Drag to see it.

32min
to bring the center to the same doneness, at the same oven temperature
The working

Illustrative. It assumes the 2 cm cut takes 8 minutes and a steady oven; real times also depend on the pan, the starting temperature and the cut. The square rule is why thick roasts suit low ovens.

Dry heat, wet heat, or both

DRY HEAT · 140°C AND UP

Browns and crisps

Hot air, metal or oil, with little water around. Builds crusts and flavor. Best for tender cuts and vegetables you want golden.

searroastgrillstir-frydeep-fry
WET HEAT · 100°C AND BELOW

Gentle and even

Water or steam. Never browns, never burns, cooks evenly. Best for pasta, rice, eggs, fish and green vegetables.

boilsimmerpoachsteamblanch
COMBINATION · BROWN, THEN SIMMER

Flavor, then tenderness

Brown first for flavor, then cook slowly in liquid so tough cuts turn soft. How curries, stews and braises are built.

braisestewcurrypot roast
06Um
Elements 06 to 09 · The supporting cast

Umami, bitterness, aroma and texture make the second bite as good as the first

Get salt, fat, acid, sweetness and heat right and food tastes balanced. These four make it interesting: savory depth, a bitter edge against richness, the smell that reaches you first, and the crunch that keeps you eating.

06Um

Umami

Savory depth, the taste of broth

Umami comes from glutamate, found in aged, fermented and slow-cooked food. A spoon of it makes a dish taste meatier and more complete.

parmesansoy saucefish saucemisotomato pastemushroomsanchoviesMSG

Tonight: stir a teaspoon of miso into a soup, or melt two anchovies into the oil for a pasta sauce. Nobody will taste fish.

SurpriseUmami multiplies. Glutamate plus the compounds in meat, fish and dried mushrooms taste far stronger together than apart. That's why tomato and parmesan, or kombu and bonito in Japanese dashi, work so well.
07Bi

Bitter

The edge that cuts richness

A little bitterness keeps rich food from feeling heavy and sweet food from tasting childish. Most cooks avoid it; good cooks use it on purpose.

arugularadicchiomethikareladark chocolatecoffeecharred edgescitrus zest

Tonight: put a handful of arugula next to a fatty sausage or a cheesy pasta. Or char your broccoli until a few edges go black.

SurpriseSalt tames bitterness better than sugar does. Salt and a drop of honey on radicchio turn it from harsh to moreish.
08Ar

Aroma

Most of what you call flavor

Your tongue tastes five things. Your nose handles everything else, from basil to cardamom to toast. Aroma is fragile, so the timing matters.

fresh herbscitrus zesttoasted spicesgarlicgingersmokecurry leaves

Tonight: woody herbs (rosemary, thyme, bay) go in early. Soft herbs (cilantro, basil, mint, parsley) go on at the end. Toast whole spices in a dry pan until you can smell them.

SurprisePinch your nose and eat a pinch of cinnamon. It tastes of almost nothing until you let go, and then the flavor arrives all at once.
09Te

Texture

Contrast keeps you eating

A dish that is soft all the way through gets boring by the third bite, however good it tastes. Put something crisp against something creamy.

toasted breadcrumbsnutsseedsfried shallotssevcroutonsraw vegcrackling

Tonight: fry a handful of breadcrumbs in olive oil with garlic and salt until golden. Scatter on pasta, soup or roast vegetables.

SurpriseSound changes taste. In a well-known Oxford experiment, people rated potato chips as fresher and crunchier when the crunch they heard was made louder.
Part 2

What food is made of

Salt, acid and heat matter mostly for what they do to water, starch and protein.

10Wa
Element 10 · Water

Much of our food is mostly water, and where the water goes decides the dish

A cucumber is 96% water. Most of what you simmer, steam and sweat is mostly water too. Cooking is often just moving water around: keeping it in, boiling it off, or driving it out of the way so the surface can brown.

PRINCIPLE 1

Water sets a ceiling at about 100°C

Food in an open pot stays at boiling until the water is gone. That is why onions sweat for ten minutes before they brown.

PRINCIPLE 2

Reducing concentrates salt

Water leaves as steam. Salt stays in the pot. Boil a stock down by half and the same salt sits in half the water, so salt at the end.

PRINCIPLE 3

Dry surfaces brown, wet ones steam

Browning needs the surface well above 100°C. Pat meat dry and leave room in the pan, or the water on it holds the heat down.

See it

How much of it is water

Each jar is one food. The blue is its water. The rest is everything else: fiber, protein, fat, starch.

Typical figures. Ripeness, cut and brand move them by a few points either way.

Try it

Reduce a stock

You salted 1 liter of stock to taste. Now boil it down and watch the same salt sit in less water.

1.0× salt

Salt does not evaporate. Only water does, so the salt in each spoonful rises as the volume falls. Illustrative: the word bands are a guide for a typical stock.

11St
Element 11 · Starch

Starch thickens only after it gets hot enough to swell

Flour, rice, potatoes and cornstarch all pack energy into tiny grains. Add water and heat and the grains drink, swell and jam together. That is a gravy, a custard, a risotto.

PRINCIPLE 1

It needs heat to thicken

Starch does nothing in cold water. Between about 60 and 80°C the grains swell and the liquid turns thick.

PRINCIPLE 2

Cooked starch goes stale

In the fridge, the starch re-crystallizes and the food turns hard and dry. That is why day-old rice fries better than fresh rice.

PRINCIPLE 3

Starchy water binds oil

The cloudy water left from cooking pasta carries loose starch. A splash in the pan helps oil and water join into one glossy sauce.

See it

A grain of starch, before and after

Drag the temperature. Watch one grain take on water, swell, and finally break.

Starting points differ by starch: wheat flour near 60°C, potato a little lower, cornstarch a little higher. Figures here are typical.

Try it

Pick a thickener

Tap what your sauce needs. Thickeners that fail a test fade out.

Typical behavior. Fat, acid and cooking time change the details.

12Pr
Element 12 · Protein

Protein tightens as it heats, so the right temperature is the whole game

Eggs, meat, fish and beans all hold protein. Heat makes its coiled chains unwind and grab each other, which squeezes out water. A little tightening is tender and juicy. Too much is dry and rubbery.

PRINCIPLE 1

Heat squeezes water out

The more protein tightens, the more juice it loses. Chicken breast at 74°C is firmer and drier than at 65°C, even though both are cooked.

PRINCIPLE 2

Tender cuts want fast heat, tough cuts slow

A tender cut needs only a quick sear. A tough one is full of collagen, which turns to gelatin in hot liquid over hours.

PRINCIPLE 3

Salt and acid act before the heat

Salt loosens protein so it holds more water, which is a brine. Acid firms it up without heat, which is ceviche.

Try it

The egg ladder

Drag the temperature. The white and the yolk set at different points, so one egg can give you five different breakfasts.

    These are steady water-bath temperatures, held for a while. In boiling water the same stages pass in minutes, so timing does the job of temperature.

    See it

    Two kinds of meat

    Lean or fatty, tender or tough. Where a cut sits tells you how to cook it. Tap a dot.

    Tap a cut to see why it sits where it does.

    Placement is approximate and varies by animal and trim. "Tough" means lots of connective tissue, not poor quality.

    Part 3

    Where elements meet

    Two elements can cancel, or make something new. The more a technique holds at once, the more skill it takes.

    ⚖Ba
    Putting it together · Balance

    When a dish tastes wrong, fix it with its opposite

    The elements push against each other like weights on a seesaw. Too sour? Sweetness pushes back. Too rich? Acid pushes back. Once you can name what's wrong, the fix is almost always its opposite, added a little at a time with a taste in between.

    Try it

    The flavor seesaw

    Choose a pair and drag the balance. Read what the dish tastes like and what to reach for.

    balanced
    Rescue

    Fix my dish

    Taste it. What's wrong? Tap the closest description for the fixes, in the order to try them.

    Rx
    Where elements meet · Reactions

    Put two elements together and something new happens

    Most pairs of elements just sit side by side. A few make something with a name. Beat fat into water and you get a sauce. Leave salt on chicken for an hour and you get a brine. Tap a square to see what happens and what to cook tonight.

    Try it

    Every pair of elements

    Each square is one pair, read from its row and its column. A colored square has a name. A dot means nothing classic happens.

    3×
    Where elements meet · Three at once

    Some techniques need three things at once

    Three circles make three overlaps and one middle. Each overlap is a pair from the table above. The middle is where all three meet, and a few middles have a name. Pick three elements and see if the center lights up.

    Try it

    The three-way Venn

    Tap up to three elements. A fourth tap replaces the oldest. Tap a circle to take it out.

    Past three, circles stop working. The next chapter uses a wheel.

    4+Wh
    Where elements meet · Four to seven

    The harder the technique, the bigger the shape

    A Venn diagram stops working past three circles. So here every element sits on a wheel, with time at the center. A technique is the shape its elements make: four points for mayonnaise, seven for sourdough.

    Explore

    Pick a size, then a technique

    Each shape is a technique. The bold lines are the named reactions doing the work, and the dotted lines run to time.

    Elements in the technique
    Technique
    Try it

    Build a technique

    Tap elements on the wheel to join them. See whether your shape is a classic.

    Climb

    Two staircases, one element at a time

    Each step adds an element. Tap a step to see its shape on the wheel.

      Every technique and the elements it uses
      TechniqueNumber of elementsElements

      A whole dish goes further still. Biryani touches all twelve.

      Part 4

      Time and place

      When each element goes in, and how different cuisines start the same way.

      ΔtTi
      Time and place · Time

      Time is the ingredient you cannot buy

      A sear takes thirty seconds. Parmesan takes two years. Between them sits every dish you cook, and the only thing that changes is how long you let heat, salt or bacteria work. Time sits at the hub of the wheel, as the dial every element turns on.

      Look

      The long ruler

      The scale stretches as it goes, so a second and a year fit on one ruler. Tap a point to see what time does there. The dots show which elements it moves.

      Times are typical. A sear, a braise or a wheel of cheese all run shorter or longer.

      Try it

      Early, middle, late

      Pick a dish. Each step is split into early (steps 1 and 2), middle (step 3) and late (steps 4 and 5), with the elements it uses as colored bands.

      Across all six dishes, salt goes in early every time. Heat carries the early and middle steps. Acid arrives late in all six, and fresh aroma in five.

      ◎Pl
      Time and place · Place

      Many cuisines start the same way

      Different ingredients, same move. Fat goes in the pot, aroma goes into the fat, and heat does the rest. A French cook sweats onions in butter. A Thai cook fries a paste in coconut cream. Both are starting with fat, aroma and heat.

      FatThe carrier: butter, oil, ghee, coconut cream
      AromaOnion, garlic, ginger, herbs, chili
      HeatGentle or fierce, until the smell changes
      Tap one

      Eight bases, eight kitchens

      Each board holds the three main ingredients, colored by what they give the pot. Tap a board for how it is cooked and how that cuisine finishes it.

      Part 5

      Building food

      Simple parts, put together in an order set by time.

      →Ev
      Putting it together · Everyday

      Most weeknight dishes are the same five moves

      Dal, a pan of chicken thighs, tomato pasta and a salad look like four different skills. They're one sequence, done in a different order with different ingredients. Learn the moves and you can cook without a recipe.

      1. Season earlySalt the meat ahead, salt the water, salt the onions as they go in.
      2. Get the fat rightHot fat to brown, enough of it to carry flavor.
      3. Brown somethingBuild flavor in the pan before any liquid goes in.
      4. Build depthAn umami ingredient, toasted spices, garlic and ginger.
      5. Finish brightTaste, then add acid, soft herbs, crunch and a last pinch of salt.
      Walk through

      Six everyday dishes, element by element

      3Cx
      Building food · Complex dishes

      A complex dish is simple parts, stacked

      Biryani, ramen and cassoulet look like a different kind of cooking. They are not. Each is a handful of plain parts, cooked one at a time and put together in an order set by time. Take one apart and you find the same twelve elements.

      Take it apart

      Three dishes, three ways to build

      A complex dish is simple components, each a technique from the wheel, put together in an order set by time. Fried onions are fat and heat. A marinade is salt and acid. Rice in spiced water is starch and water. You already know every part.

      ✓Pa
      Putting it together · Palate

      Train your palate in two minutes

      Good cooks are not better at following recipes. They are better at tasting, naming what's missing and fixing it. Practice on eight dishes that went wrong, then eight harder ones that need Parts 2 and 3. Keep the ten habits close.

      Keep

      Ten habits of cooks who taste good

      0 of 10
      Tick the ones you already do. Saved on this device.